Getting excited about your music is a great feeling. Everyday I work with musicians that are motivated and driven to compose and create new music. I see first hand the creative process that goes into the labor intensive tasks of developing ideas into new songs. Many musicians start sending out info on social media while they are still amidst the recoding session in the studio. Some leak videos and audio recordings of the music before the recording session is complete. Though you may be excited and eager to share your excitement with the world, you have to stay focused and maintain a professional attitude. No one will take you seriously unless you have some element of intrigue.
When you prematurely release media and info your image and reputation becomes amateur. My years working with CMJ, Live 105, and Shine On Studio have given me ample opportunity to work with some of the most accomplished and successful musicians in the music industry. Let me share a few ways you can avoid ending your music career.
1. The element of intrigue
It is a good idea to engage your fans and followers on social media, but don't over-saturate your feed with mundane info. If you tell everyone everything you do, then there is no mystery about you. When this happens, people loose interest in what you're doing. Then when you finally have something special to share, it gets over-looked and has no impact on the world. Cut back on talking about yourself and sharing every moment of your life. If you must engage the social media, talk and comment about what other people are doing.
2. Rough drafts are not public
When you leave the studio with rough draft mixes, take them home and review them. That is the purpose of a rough draft! These mixes should not be posted on your website or social media. When you release unfinished work, your reputation and image are permanently scarred. Listeners don't care that you label the track "rough mix" or that you will be making changes to the mix later. They just absorb what they hear and immediately decide if they will follow or forget you...forever. You should always strive to put your best work forward and impress the world with your musical talent. First impressions are vital to success in the overcrowded modern music industry. Wait for the final mix to be finished and then release all of the tracks at one time for the best impression you can make on the music community.
3. Keep you personal & professional lives separate
As an entertainer, you must constantly entertain. Sharing your personal life with the public does not bode well for your professional career. The moment that the public does not view you as a unique individual in the entertainment industry is the moment when you lose all credibility. You must stay focused and keep all your public interactions on a high level of professionalism. Separate your social media and keep your personal life private for your friends and family. The public likes entertaining distractions, so be their entertainment with your music.
These few guidelines can lead to the foundation of a successful or unsuccessful music career. It takes a great deal of effort to maintain a professional music career. Think about what you do before you actually do it. Ask your friends and family for feedback before you present yourself to the world. Hire a producer that you respect or that has a good reputation. Hire a manager or a publicist to maintain your public image. These are things that professional musicians do and they are successful. You get out of it what you put into it, so be aware of what you're putting in.