Will Native Instruments break the music industry?
Many of us use Native Instruments in our daily productions. So how does this new restructuring affect our work?
There have been signs that the company is struggling to expand and grow. If they cannot continue to grow, will they have to close up shop?
Kontact, Traktor, and iZotope are their primary flagship products and these are heavily used by engineers all around the world. How would your workflow be impacted if these products became obsolete? This is a very serious question to ponder and one to consider when planning for the future.
The danger of a company going bully up that could cause serious disruption to your business is not to be ignored. What alternative solutions have you put into place? Have you printed your tracks to ensure you’re not relying on discontinued software to produce your hard earned work?
Now is a good time to look ahead and plan for any contingencies. Take the time to commit and print your audio and prevent any future calamities.
Leave any comments or concerns and we’ll all work together to find solutions as we navigate this difficult situation.